Joining "Break the Cycle" with Social Bite

On Sunday 5th of September 2021, a few colleagues at DB Group took part in charity Social Bite’s "Break the Cycle” Campaign with Olympian Sir Chris Hoy, cycling 60 miles from Glasgow to Granton, Edinburgh.


Social Bite is a social enterprise, a movement to end homelessness across the UK. Beginning in 2012, their enterprise has grown from strength to strength. From organising a range of fundraisers and projects to beginning their Social Bite Village project. This project involves creating a small village, made of prefabricated houses and a community hub. The aim is to give people struggling from homelessness to give them support and a sense of community.


Break the Cycle aims to create two more social bite villages, one based in Glasgow and one based in London. The purpose is to put empty land to use to build villages to support those affected by homelessness. The fundraising will also go towards Mental Health Support and Social Bite's overarching mission for ending homelessness.


When we at DB Group saw this opportunity, we were eager to help support their message and raise funds. We had 3 colleagues take part - Kirsty Christie, Head of DB Water, Ian Pritchard, Account Manager, and Paul Farrell, Account manager. All our colleagues worked hard and trained hard for the big cycle.

To support our DB cycling team, the rest of the team got stuck in by taking part in an in-house fundraiser. On Friday 3rd September, we held our own Virtual Race Day, where we raised donations for the cause. Altogether, we raised £1,188, bringing up into one of the Top 20 Teams for Social Bite!


Our cyclists did a fantastic job on the day and were lucky enough to meet Sir Chris Hoy after their hard work. Unfortunately, one of our members were unable to attend in person although was able to take part from home and done a great job from home.


Homelessness is a serious issue in society. We are proud we took the opportunity to help support this cause and will continue to do so in future.

DB Group was also featured in the Linlithgow Gazette and the Edinburgh Evening News for our participation in Social Bite’s cycling event.

Read the Articles

You can find our feature in the Linlithgow Gazette here.

You can find us featured in Edinburgh Evening News here.


Further Reading

Read Social Bite’s Statistics so far from The Social Bite Village here.

Read on Social Responsibility at DB Group here.